Brand strategy retreat for social entrepreneurs.


Trainers: Tom Elffers, business coach www.tomelffers.nlMarielle Horst-Gussenhoven, brand strategist Wholebrands.

You as a social entrepreneur have a big vision and ambitions we all should know about. You have developed a great product and the first consumers love it. There are ideas popping, and you want to put them into action – fast. But how do you scale up your brand to make sure you deliver on the impact you envision?

You probably lack the professional marketing expertise to bring your brand to a bigger audience and really achieve the impact we are all waiting for. There’s no clear marketing strategy about who your brand is and how to bring your product to the market and share your unique story. Who are the people you are trying to reach? Do they know what your brand stands for or do you send out multiple messages?

It’s time to take your marketing seriously.

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What are we going to do?

In this 1 morning retreat, you will become clear on the strategic foundation your brand needs to grow into a brand with actual impact AND commercial success. You will:

  • Take time to slow down and reflect on your brand guided by a professional brand strategist and business coach.
  • Reflect on your brand and gain brand strategic advice on your next steps.
  • Get to know the powerful Wholebrands framework.
  • Get to know and learn from other impact driven entrepreneurs in the same start up/ scale up phase.
  • Experience a nice combination of structure and flow.
  • Learn to unlock your own unique wisdom about your brand.

I am driven to give you the tools you need to make your brand meaningful in people’s lives and growing it into a Unilever 2.0. Your brand is like a natural ecosystem, it takes a team of just the right people to take it to that next level. And when this happens, not only does your business thrive, but you, as a social entrepreneur, thrive. Your brand is impactful and has meaning in people’s lives. It gives them an action perspective. Your brand becomes what I call a WHOLEBRAND.

What is included?

This brand strategy retreat includes:

  • Short preparation on the first essentials I need to know about your brand to make the most out of our time together.
  • 1 on 1 intake session to gain knowledge about your brand and define some key focus area’s  (zoom call).
  • Small group retreat session with 4-6 social entrepreneurs guided by business coach Tom Elffers and myself where you will learn about the brand strategic steps to take to grow your brand.
  • Our session will be at Buurtboerderij Ons Genoegen, an inspiring small farm and restaurant in Amsterdam with a social mission. They will serve us vegetarian snacks, coffee and tea.
  • 1 on 1 follow up (zoom call) to define the next steps for your brand and become practical.
  • Feel free to call/email me anytime during November/December for strategic questions about your brand.

Is this for you?

This retreat is for entrepreneurs moving into the scale up phase. You have developed and brought to market a consumer goods or retail product with an undeniable positive impact on people and nature.

Price: €450,- excluding VAT

Will you join us? Apply now for an intake session with Marielle.

What working with me is like

We were at the point that we had made a great start with Ptthee, we were struggling with what’s next. How do we grow this company into a real business and make as much impact as possible? We had lots of ideas but no clear strategy to make proper decisions. 

The biggest result we got from working with Marielle is that we’ve build the foundation for a strong brand and we are now super clear on the steps to take in the coming 2 years. We have a solid, consistent and inspiring brand identity and communication approach. We have lots of answers on who to work with and where we want to sell our products. Working with Marielle is a nice combination of pleasant informal meetings while at the same time achieving high quality output.  

Any business that has validated its business model and is ready to build a strong brand foundation should make the investment in working with Wholebrands. 

Daan van Diepen, co-founder Ptthee

Marielle has shown us that building a brand is a holistic process where everything is interconnected. She has helped us understand our challenge and build a sound creative briefing. She has shaped and directed the right creative team. Marielle has delivered successfully by maintaining a balance between brand strategic advice and making sure that we kept moving forward in a pragmatic way.

Simon Molenaar, Head of knowledge & education Commonland

The unique feature of Wholebrands is that they give me as a scale up the total marketing management package: brand positioning, marketing & communication strategy and the connection to a team of creative professionals.

Junte Wasmann, CEO Bionexx

We now have a brand positioning document that still guides us everyday

Thami Schweichler, CEO Makers Unite

Marielle has delivered us a crystal clear brand positioning on paper and made sure that we keep repeating it over and over again in a consistent way throughout our communication means.

Thomas Vaaassen, CTO Meridia