Trainers: Tom Elffers, business coach www.tomelffers.nl & Marielle Horst-Gussenhoven, brand strategist Wholebrands.
You as a social entrepreneur have a big vision and ambitions we all should know about. You have developed a great product and the first consumers love it. There are ideas popping, and you want to put them into action – fast. But how do you scale up your brand to make sure you deliver on the impact you envision?
You probably lack the professional marketing expertise to bring your brand to a bigger audience and really achieve the impact we are all waiting for. There’s no clear marketing strategy about who your brand is and how to bring your product to the market and share your unique story. Who are the people you are trying to reach? Do they know what your brand stands for or do you send out multiple messages?
It’s time to take your marketing seriously.