You’re eager to be a pioneering social entrepreneur and this enthusiasm has generated a lot of attention for your company. You are doing great. You’re excited to get your product out there, the ideas are popping, and you want to put them into action – fast. Which means, you tend to try and do it all. From the website to the social media posts to the marketing strategy. And if you’re not doing it all yourself, you find the cheapest help out there so you can save a few bucks.
The problem is that this approach will not deliver the impact you envision.
It does, on the other hand, confuse your potential customers with scattered messaging and inconsistent design.
There’s no clarity about who your brand actually is and how to bring your product to the market. Who are the people you are trying to reach? Do they know what your brand stands for or do you send out multiple messages? As they say, the confused mind doesn’t buy.
Without focus in your communication efforts, the result is sub-par professional creative work that does not appeal to customers.